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Ashley Stirrup

Ashley Stirrup's articles
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AI coding agents and A/B testing: how to automate the experiment lifecycle
AI
Experiments
Featured

AI coding agents and A/B testing: how to automate the experiment lifecycle

Ashley Stirrup
July 15, 2026
Diligent reveals the PM's most costly mistake in experimentation
The Edge Podcast

Diligent reveals the PM's most costly mistake in experimentation

Ashley Stirrup
July 14, 2026
Box uncovered these interesting surprises that reshaped how they run e-commerce experiments
The Edge Podcast

Box uncovered these interesting surprises that reshaped how they run e-commerce experiments

Ashley Stirrup
July 13, 2026
How JP Morgan ships faster, measures better: experimentation in the age of AI
The Edge Podcast

How JP Morgan ships faster, measures better: experimentation in the age of AI

Ashley Stirrup
July 8, 2026
8 ways to use feature flags to reduce risk in deployment
Feature Flags
Featured

8 ways to use feature flags to reduce risk in deployment

Ashley Stirrup
July 6, 2026
Twitch: false negatives are killing your best product ideas
The Edge Podcast

Twitch: false negatives are killing your best product ideas

Ashley Stirrup
July 1, 2026
Squarespace killed Its blank template — and built something better from the wreckage
The Edge Podcast

Squarespace killed Its blank template — and built something better from the wreckage

Ashley Stirrup
June 30, 2026
6 alternatives to Unleash for feature flags (2026)
Compare

6 alternatives to Unleash for feature flags (2026)

Ashley Stirrup
June 19, 2026
7 best alternatives to Flagsmith for feature flagging (2026)
Compare

7 best alternatives to Flagsmith for feature flagging (2026)

Ashley Stirrup
June 18, 2026

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A/B testing 300 million players without breaking their trust: the Supercell approach
Bad controls: why splitting your experiment on a post-treatment variable backfires
Segment analysis in experimentation: how to avoid fooling yourself
Unlock more learning with every experiment
Feature flags vs. remote configuration: what’s the difference?
Designing experiments that produce trustworthy results: a pre-launch guide to validity threats
Decoupling deployment from release with feature flags
From 22 clicks to 5: the zero impact experiment that shaped how Edd Saunders at JobLeads tests
Battle tested before it reaches the counter: experimentation at Clover