Why GrowthBook?
Because you should be able to run your way – your data warehouse, your metrics, your workflow. Set up and launch feature flags in minutes. Scale to billions of events, thousands of experiments, and your whole team.
Trusted by 3,000+ companies worldwide
Built by engineers for engineers
GrowthBook fits into your existing workflow, giving you total control without adding technical debt or complexity.
Run 5x more experiments at 1/5th the cost
Our customers tell us that they run 5x to 10x more experiments with GrowthBook. Most platforms charge by the event, forcing you to put limits on what you test. Homegrown systems require engineering resources. GrowthBook lets everyone test everything.
Trust your data with a 100% warehouse-native architecture
Our warehouse-native architecture analyzes your data where it lives. No duplication. No reformatting. No security risk. See the SQL, verify any result, and combine experiment data with other business and product data for trustworthy results.
Experimentation culture at scale
Growthbook's predictable pricing and governance capabilities help you develop a culture of experimentation from small teams to large enterprises.
Ready for AI Software
High velocity experimentation, feature flag controls, and product analytics are essential for AI software development. When your app uses probabilistic, not deterministic decision making, you need to test at scale with real users and actual prompts to optimize the user experience and revenue.
One platform to analyze, deploy, and measure
Feature Flags
Launch in minutes, controlled rollout, low latency.
Experimentation
Add warehouse-native experimentation to any feature flag in minutes.
Product Analytics
All your data, analyzed. Share dashboards and reports.
GrowthBook Cloud Architecture
Start with analysis
Connect SDK and start analyzing current and past experiments with advanced statistics.
Consolidate on one platform
Add feature flags, experiments, product data to reduce complexity.
Standardize and scale
Scale processes with templates, shared metrics, approval workflows, and statistical guardrails.
What our customers have achieved
Seamlessly integrates with your stack
Built by engineers for engineers to adapt to any workflow or tech stack.
Security and Support
Security
GrowthBook is built for high-compliance industries, ensuring your data remains secure and under your total control.
SOC 2 Type II and GDPR compliant
Full encryption for data at rest and in transit.
Warehouse-native security
Ensures your sensitive customer data never leaves your environment.
Self-hosted and air-gapped options
Available for teams requiring complete infrastructure control.
Support
Every GrowthBook customer gets access to the resources they need to succeed.
“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”
“Being able to turn a feature on and off with a flip of a switch is fantastic... That’s so much easier than having to do a deploy or a roll-back.”
“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”
“GrowthBook has changed the way we think about experiments... It allowed us to uplevel our code, speed up decision-making, and focus on what we do best.”
“Experimentation showed what customers actually do rather than what we assume they’ll do.”
“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”
"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."
"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."
"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."
“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”
FAQs
Building an experimentation platform in-house takes months of engineering time and ongoing maintenance. GrowthBook is open source, so you get the transparency and control of a custom build — without the cost. Teams like Dropbox, Khan Academy, and Upstart chose GrowthBook over maintaining their own systems.
Three key differences: (1) warehouse-native architecture means your data never leaves your systems, (2) transparent statistics let you see the SQL behind every result, and (3) no per-event pricing means you can run unlimited experiments without cost barriers.
Yes. GrowthBook is SOC 2 Type II certified, GDPR compliant, with SSO/SAML, SCIM provisioning, role-based access, approval workflows, and audit trails. We offer self-hosted deployment for regulated industries. Trusted by Dropbox (3B+ evaluations/day), Khan Academy, Sony, and Upstart.
Most teams set up their first feature flag in minutes, define a metric, and run their first experiment within an hour. Install the SDK, connect your data warehouse (or use our managed warehouse), and start shipping. No lengthy onboarding or professional services required.
Yes. GrowthBook's Starter plan is free with unlimited feature flags and experiments. Starter also includes free access to a managed warehouse. Upgrade to Pro or Enterprise when you need advanced statistics, SSO, or dedicated support. No credit card required to start.
Ready to ship faster?
No credit card required. Start with feature flags, experimentation, and product analytics — free.
