Why GrowthBook?
Run GrowthBook your way – your data warehouse, your metrics, your workflow. Set up and launch
in minutes. Scale to billions of events, thousands of experiments, and your whole team.
Trusted by 3,000+ companies worldwide
Built by engineers for engineers
GrowthBook fits into your existing workflow, giving you total control without adding technical debt or complexity.
Run 5x more experiments at 1/5th the cost
Our customers tell us that they run 5x to 10x more experiments with GrowthBook. Most platforms charge by the event, forcing you to put limits on what you test. Homegrown systems require engineering resources. GrowthBook lets everyone test everything.
Trust your data with a 100% warehouse-native architecture
Our warehouse-native architecture analyzes your data where it lives. No duplication. No reformatting. No security risk. See the SQL, verify any result, and combine experiment data with other business and product data for trustworthy results.
Experimentation culture at scale
Growthbook's predictable pricing and governance capabilities help you develop a culture of experimentation from small teams to large enterprises.
Ready for AI Software
High velocity experimentation, feature flag controls, and product analytics are essential for AI software development. When your app uses probabilistic, not deterministic decision making, you need to test at scale with real users and actual prompts to optimize the user experience and revenue.
One platform to analyze, deploy, and measure
Feature Flags
Launch in minutes, controlled rollout, low latency.
Experimentation
Add warehouse-native experimentation to any feature flag in minutes.
Product Analytics
All your data, analyzed. Share dashboards and reports.
GrowthBook Cloud Architecture
Start analyzing with robust statistics
24+ lightweight SDKs, only sends 1 new event, using the same pipeline as other events
Consolidate point solutions for a single source of truth
Run new experiments and manage your next release with GrowthBook. Reduce complexity and spend on multiple tools, so your teams work from the same data and metrics.
Simplify, standardize, and automate
From your first experiment to thousands running simultaneously, from your first feature flag to billions of events tracked. GrowthBook grows with you.
What our customers have achieved
Seamlessly integrates with your stack
Built by engineers for engineers to adapt to any workflow or tech stack.
Security and Support
Security
GrowthBook is built for high-compliance industries, ensuring your data remains secure and under your total control.
SOC 2 Type II and GDPR compliant
Full encryption for data at rest and in transit.
Warehouse-native security
Ensures your sensitive customer data never leaves your environment.
Self-hosted and air-gapped options
Available for teams requiring complete infrastructure control.
Support
Every GrowthBook customer gets access to the resources they need to succeed.
“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”
“Our goal was to consolidate everything into a single platform while saving money and ensuring compliance and security.”
“Being able to turn a feature on and off with a flip of a switch is fantastic... That’s so much easier than having to do a deploy or a roll-back.”
“Experimentation showed what customers actually do rather than what we assume they’ll do.”
“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”
"GrowthBook allowed us to uplevel our code, speed up decision-making, and focus on what we do best—building a world-class AI lending marketplace."
"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."
"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."
"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
FAQs
Building an experimentation platform in-house takes months of engineering time and ongoing maintenance. GrowthBook is open source, so you get the transparency and control of a custom build — without the cost. Teams like Dropbox, Khan Academy, and Upstart chose GrowthBook over maintaining their own systems.
Three key differences: (1) warehouse-native architecture means your data never leaves your systems, (2) transparent statistics let you see the SQL behind every result, and (3) no per-event pricing means you can run unlimited experiments without cost barriers.
Yes. GrowthBook is SOC 2 Type II certified, GDPR compliant, with SSO/SAML, SCIM provisioning, role-based access, approval workflows, and audit trails. We offer self-hosted deployment for regulated industries. Trusted by Dropbox (3B+ evaluations/day), Khan Academy, Sony, and Upstart.
Most teams set up their first feature flag in minutes, define a metric, and run their first experiment within an hour. Install the SDK, connect your data warehouse (or use our managed warehouse), and start shipping. No lengthy onboarding or professional services required.
Yes. GrowthBook's Starter plan is free with unlimited feature flags and experiments. Starter also includes free access to a managed warehouse. Upgrade to Pro or Enterprise when you need advanced statistics, SSO, or dedicated support. No credit card required to start.
Ready to ship faster?
No credit card required. Start with feature flags, experimentation, and product analytics—free.
