For growth teams

Test more. Run experiments without engineering.

Design, launch, and measure the impact from experiments yourself. Then scale what works.

Trusted by 3,000+ companies worldwide

Quizlet
Sony
Typeform
Deezer
Mistral AI
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi
Quizlet
Sony
Typeform
Deezer
Mistral AI
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi

Self-serve experiments on your website and in your product

Break down the wall between marketing and product testing. Test the full customer journey in one platform, from the first landing page to how people use your product.

Run tests without touching code

Maintain a high testing velocity without competing against roadmap work. GrowthBook's AI Visual Editor lets growth teams and marketers configure and iterate on experiments. No engineering bottleneck.

Optimize landing page copy, layouts, and CTAs

Test promotional banners and offers

Generate and test new images with AI

See AI Visual Editor

See the whole picture

Query all your data in one place. Analyze experiment and product data together with an in-app AI assistant to get plain language insights. Track what matters most with customizable dashboards. No analyst, no ticket, no wait.

Product analytics are built on the same metrics you already use for experimentation

Customizable dashboards keep your top KPIs front and center

Funnel analysis shows exactly where users drop off in the customer journey

Agent-ready platform lets you connect your AI agents and query your data from your tool of choice

See Product Analytics

Move fast without breaking things

Move quickly without the risk by rolling out incrementally and auto-monitoring guardrail metrics on high-stakes tests. Automatically rollback before there is damage. Use AI to design experiments with your organization's best practices and standards already baked in.

See Feature Flags

Test more ideas. Clear the backlog.

There are often more ideas than time to test. Templates and built-in guardrails mean you're not building each experiment from scratch, so you can move through your backlog faster, standardize best practices across the team, and learn without adding headcount.

See Experimentation
Testimonials

“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”

Merritt Aho
Digital Analytics Lead at Breeze Airways

“Experimentation showed what customers actually do rather than what we assume they’ll do.”

Marek Maciusowicz
Head of Engineering, Treatwell

“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”

Filipa Batista
Product Manager, Lingokids

"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."

Senior Director
Head of Insight, TodayTix

"A/B testing GenAI features has been an absolute game changer. Experimentation went from feeling like a speed bump to becoming a safety net."

Kelli Hill, Ph.D.
Senior Director, Data Insights, Khan Academy

"Experimentation is core to how Fyxer runs. GrowthBook gives us a way to measure what’s happening, learn from wins and losses, and avoid shipping every risky idea to 100%."

Kameron Jenkins
Head of Growth Engineering, Fyxer

"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."

Senior Director
Head of Insight, TodayTix

Ready to ship faster?

No credit card required. Start with feature flags, experimentation, and product analytics — free.

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