Powerful stats. Full control. Trusted results.
Reach consensus faster with statistical rigor, decision frameworks, and guardrails metrics.
GrowthBook gives you flexibility and control to experiment your way and scale.
Trusted by 3,000+ companies worldwide
Built to scale and analyze your way
Stop copying notebooks to rerun analysis. Put an end to black box calculations, data silos, and different answers from different tools. GrowthBook lets you set the standards, view the SQL, and make decisions faster with shared, trusted results.
Choose the right stats model for your team
Run experiments with Bayesian or frequentist statistical engines. Configure at the organization or project level. Go deeper with advanced methods.
Metrics library
Go beyond vanity metrics to measure what matters most at scale. Create a reusable metric library from SQL with version control and audit trails. Every team experiments using the same metric definitions pulling from the same data, not copy-pasted SQL snippets.
Analyze with a single source of truth
Warehouse-native analytics query your data without copying or syncing. Combine experiment data with all your other product data for analysis in one place. Share dashboards and generate experiment presentations with the click of a button.
Transparent results you can verify
No more black-box statistics or contradicting results. View the SQL behind any result, verify the math, and share the exact methodology with stakeholders. Set a decision framework to automate shipping recommendations and speed decision making. Surprising results become productive conversations and future tests.
Seamlessly integrates with your stack
Built by engineers for engineers to adapt to any workflow or tech stack.
“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”
“Being able to turn a feature on and off with a flip of a switch is fantastic... That’s so much easier than having to do a deploy or a roll-back.”
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
GrowthBook is the only platform that lets us automate analysis at this level. It gives us the flexibility to measure accurately and the speed to help teams learn every day.
"A/B testing GenAI features has been an absolute game changer. Experimentation went from feeling like a speed bump to becoming a safety net."
"Experimentation is core to how Fyxer runs. GrowthBook gives us a way to measure what’s happening, learn from wins and losses, and avoid shipping every risky idea to 100%."
Ready to ship faster?
No credit card required. Start with feature flags, experimentation, and product analytics — free.
