Uncover opportunity, understand your users
Turn data into insights that anyone on your team can explore and act on with warehouse-native analytics software.


Trusted by 3,000+ companies worldwide
Move from data to product decisions, faster
Structure explorations
Shared metrics library
AI Data Analyst beta
Shared dashboards
GrowthBook Managed Warehouse
Skip the setup. Start learning. No need to connect your data warehouse.

Build consensus and trust with product analytics
Explore all your data for insights
GrowthBook is warehouse-native for analyzing your data where it lives. No data silos and reconciliation headaches. Just a single source of truth. Explore business and product data with experiment data to better understand your users. Write your own SQL to access any slice of data in your warehouse.

Talk with your data AI Data Analyst beta
Ask questions in conversation to generate charts from the metrics you’ve already defined in GrowthBook. Iterate by replying and save your visualizations to shareable dashboards.

Align your team for faster decisions
Easily share dashboards with your team to drive alignment and broaden understanding about user behavior. Create charts that bring your data to life, then share them with your team to align decisions and track the impact of product changes. When everyone sees the same story from the data, it’s easier to make confident decisions.

Democratize your data-driven product development
Anyone with an idea can explore the data and act on it. Use the same metrics library to analyze who was impacted, how behaviors changed, and where unintended effects occurred. Develop and test hypotheses that guide product decisions according to user behavior.

GrowthBook open-source platform
GrowthBook’s modular design works on top of what you have, or replaces what’s not working.
Predictable pricing, flexible plans for every team
Explore free and tiered pricing and plans for both cloud and self-hosted deployments.
One platform for modern product development
Warehouse-native Experimentation
Robust Feature Flags
FAQs
A product analytics platform is software that helps product teams understand how users interact with their product: from tracking behavior and measuring feature usage to surfacing trends that inform what to build next. Unlike basic web analytics, product analytics connects user actions to business outcomes, giving teams the data they need to make confident product decisions.
Traditional web analytics tools like Google Analytics track page views, sessions, and traffic sources. They answer "how many people visited?" Product analytics goes deeper: it answers "what did users do, why did they do it, and what happened to the metrics we care about?" GrowthBook's product analytics is also warehouse-native, meaning all your event data stays in your own data warehouse and is queryable with SQL, rather than living in a third-party system you can't fully inspect.
It depends on your product, but most teams track engagement metrics (active users, session depth, feature adoption), retention metrics (return rate, churn signals), and conversion metrics (funnel completion, goal events). With GrowthBook, you define metrics in SQL once and reuse them across both analytics and experimentation — so the same metric that powers your dashboard also powers your A/B tests, with no reconciliation headaches.
Product analytics replaces gut feel with evidence. When everyone on the team sees the same dashboards built from the same metrics definitions, it's easier to align on what's working, what isn't, and what to prioritize next. GrowthBook is designed to make that data accessible to everyone. Our visual explorer, shared dashboards, and AI Data Analyst let anyone query the warehouse without writing code.
Warehouse-native means GrowthBook analyzes your data where it already lives, rather than copying it into a separate system. There are no data silos, no reconciliation headaches, and no paying twice for the same data. You also get full SQL visibility into every metric calculation. Because your analytics and experimentation data share the same warehouse, you can explore experiment results and product behavior together in a single source of truth.
Yes. The Visual Explorer lets anyone build charts from metrics and fact tables without writing SQL. Shared dashboards and pivot tables can be distributed across the team. And the AI Data Analyst (Beta) handles plain-language questions against the same metric definitions. Engineers and data scientists who want full control can still write their own SQL and define custom metrics directly in the warehouse.
Tools like Snowflake Cortex, Databricks Genie, and Hex Magic work against your whole warehouse — any table, any join. GrowthBook Product Analytics works from the metrics, fact tables, and experiment data you've already defined for experimentation. Charts, dashboards, and conversational answers all come from the same trusted source, not arbitrary SQL against unfamiliar tables. Narrower scope, more reliable results.
Yes, your AI agent can query GrowthBook product analytics. Every exploration is addressable through the GrowthBook MCP server and REST API. Agents working in Claude Code, Cursor, VS Code, or any HTTP client can deploy a feature, run an experiment, and read the analytics result in one continuous workflow — with the same metric definitions, the same permissions, and the same audit trail as your team.
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