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Luke Sonnet

Luke Sonnet's articles
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7 steps to better experiment design
Experiments
Platform

7 steps to better experiment design

Luke Sonnet
December 22, 2025
How GrowthBook holdouts work under the hood
Experiments
4.1
Analytics

How GrowthBook holdouts work under the hood

Luke Sonnet
September 3, 2025
Holdouts in GrowthBook: the gold standard for measuring cumulative impact
Experiments
4.1
Analytics
Product Updates

Holdouts in GrowthBook: the gold standard for measuring cumulative impact

Luke Sonnet
September 3, 2025
Types of Experimentation and When to Use Them
Experiments
Platform

Types of Experimentation and When to Use Them

Luke Sonnet
July 7, 2025
Introducing multi-armed bandits in GrowthBook
Experiments
Platform
Product Updates
3.3

Introducing multi-armed bandits in GrowthBook

Luke Sonnet
November 15, 2024
Changing running experiments safely and flexibly in GrowthBook
Experiments
Product Updates
2.7

Changing running experiments safely and flexibly in GrowthBook

Luke Sonnet
January 19, 2024
CUPED for faster experimentation in GrowthBook
Product Updates
Experiments
2.0
Analytics

CUPED for faster experimentation in GrowthBook

Luke Sonnet
March 31, 2023
Simpler, faster SQL queries
Analytics
Platform
Product Updates
2.0

Simpler, faster SQL queries

Luke Sonnet
March 28, 2023

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Kargo shows how to shift the mindset on losing experiments
AI Visual Editor: from idea to live experiment in minutes
Box uncovered these interesting surprises that reshaped how they run e-commerce experiments
Diligent reveals the PM's most costly mistake in experimentation
AI coding agents and A/B testing: how to automate the experiment lifecycle
How to avoid false positives in high-velocity experimentation
Why summing your experiment wins overstates impact
What does a holdout test actually measure?
Rebuilding the GrowthBook AI Visual Editor