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Elyse Fox's articles
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AI Visual Editor: from idea to live experiment in minutes
Product Updates
Experiments
AI
1.0
Featured

AI Visual Editor: from idea to live experiment in minutes

Elyse Fox
July 16, 2026
Ship fast with a safety net: Feature flag management for the agentic era
Feature Flags
AI
4.4
Product Updates
Featured

Ship fast with a safety net: Feature flag management for the agentic era

Elyse Fox
May 27, 2026
Designing A/B testing experiments for long-term growth
Experiments
Featured

Designing A/B testing experiments for long-term growth

Elyse Fox
April 6, 2026

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Why GrowthBook’s MCP server is just the interface
Beyond evals: A/B test AI features with LLM traces and business metrics
How to run multiple experiments at once and keep results trustworthy
How Grubhub tests big product bets before they ship
B2B product discovery: what MilliporeSigma learned rebuilding on-site search
ServiceNow's Customer Zero approach to AI experimentation
PayPal's $180 million experimentation win
Why Twilio ships on signals instead of significance
GoPro's case for treating losing tests as jet fuel