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Ashley Stirrup

Ashley Stirrup

Chief Marketing Officer, GrowthBook

Ashley Stirrup is the Chief Marketing Officer at GrowthBook. Ashley has spent 25 years helping data and developer platforms grow, with a focus on go-to-market strategy and building cultures of experimentation. Ashley also hosts The Experimentation Edge, GrowthBook's podcast featuring product, data, and engineering leaders.

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Earlier in his career, Ashley was CMO of data integration company Talend, helping the company grow from $50 million to $250 million and complete its 2016 IPO. Ashley later served as CMO of Algolia and COO of Shoreline.io. Ashley is a graduate of Stanford Graduate School of Business.

Ashley Stirrup's articles
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Synthetic audiences meet real A/B tests at Principal Financial Group
The Edge Podcast

Synthetic audiences meet real A/B tests at Principal Financial Group

Ashley Stirrup
August 18, 2026
From bottleneck to self serve: scaling experimentation at US Bank
The Edge Podcast

From bottleneck to self serve: scaling experimentation at US Bank

Ashley Stirrup
August 12, 2026
Why migrate from Statsig to GrowthBook
Guides
Feature Flags
Experiments

Why migrate from Statsig to GrowthBook

Ashley Stirrup
August 11, 2026
Farfetch's case for building your own experimentation platform
The Edge Podcast

Farfetch's case for building your own experimentation platform

Ashley Stirrup
August 10, 2026
Fabian Hans of Cogniteer on why deep dives beat mass produced tests
The Edge Podcast

Fabian Hans of Cogniteer on why deep dives beat mass produced tests

Ashley Stirrup
July 31, 2026
Fin fixed the fake refund promises without losing the upside
The Edge Podcast

Fin fixed the fake refund promises without losing the upside

Ashley Stirrup
July 28, 2026
How fintech teams use feature flags to deploy safely
Feature Flags
Guides

How fintech teams use feature flags to deploy safely

Ashley Stirrup
July 28, 2026
How to reduce deployment risk with canary releases and feature flags
Feature Flags
Guides

How to reduce deployment risk with canary releases and feature flags

Ashley Stirrup
July 27, 2026
Lessons learned from Ronny Kohavi and Luke Sonnet: running trustworthy experiments
Experiments
Featured

Lessons learned from Ronny Kohavi and Luke Sonnet: running trustworthy experiments

Ashley Stirrup
July 17, 2026

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Variance reduction in A/B testing: 5 techniques to increase experiment sensitivity
How fintech teams use feature flags to deploy safely
How to reduce deployment risk with canary releases and feature flags
Experimentation friction changes as you grow. GrowthBook keeps pace.
Feature flag governance — GrowthBook 5.0
GrowthBook 5.0: Product Analytics is now generally available
AI Visual Editor: opening up experimentation for growth and marketing teams
Your agents can operate GrowthBook now
GrowthBook 5.0: Build, ship, and improve at scale