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Ashley Stirrup

Ashley Stirrup's articles
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Why migrate from Statsig to GrowthBook
Guides
Feature Flags
Experiments

Why migrate from Statsig to GrowthBook

Ashley Stirrup
August 11, 2026
Farfetch's case for building your own experimentation platform
The Edge Podcast

Farfetch's case for building your own experimentation platform

Ashley Stirrup
August 10, 2026
Fabian Hans of Cogniteer on why deep dives beat mass produced tests
The Edge Podcast

Fabian Hans of Cogniteer on why deep dives beat mass produced tests

Ashley Stirrup
July 31, 2026
Fin fixed the fake refund promises without losing the upside
The Edge Podcast

Fin fixed the fake refund promises without losing the upside

Ashley Stirrup
July 28, 2026
How fintech teams use feature flags to deploy safely
Feature Flags
Guides

How fintech teams use feature flags to deploy safely

Ashley Stirrup
July 28, 2026
How to reduce deployment risk with canary releases and feature flags
Feature Flags
Guides

How to reduce deployment risk with canary releases and feature flags

Ashley Stirrup
July 27, 2026
Lessons learned from Ronny Kohavi and Luke Sonnet: running trustworthy experiments
Experiments
Featured

Lessons learned from Ronny Kohavi and Luke Sonnet: running trustworthy experiments

Ashley Stirrup
July 17, 2026
7 Best LaunchDarkly alternatives & competitors (2026)
Compare

7 Best LaunchDarkly alternatives & competitors (2026)

Ashley Stirrup
July 17, 2026
Kargo shows how to shift the mindset on losing experiments
The Edge Podcast

Kargo shows how to shift the mindset on losing experiments

Ashley Stirrup
July 16, 2026

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A/B testing 300 million players without breaking their trust: the Supercell approach
Bad controls: why splitting your experiment on a post-treatment variable backfires
Segment analysis in experimentation: how to avoid fooling yourself
Unlock more learning with every experiment
Feature flags vs. remote configuration: what’s the difference?
Designing experiments that produce trustworthy results: a pre-launch guide to validity threats
Decoupling deployment from release with feature flags
From 22 clicks to 5: the zero impact experiment that shaped how Edd Saunders at JobLeads tests
Battle tested before it reaches the counter: experimentation at Clover