Graham McNicoll

Graham McNicoll 's articles

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Experiments

Convincing leadership to adopt A/B testing

Graham McNicoll

October 11, 2024

Releases

Product Updates

3.2

GrowthBook version 3.2

Graham McNicoll

September 26, 2024

Experiments

9 common experimentation program mistakes to avoid

Graham McNicoll

September 6, 2024

How we built WebLens: creating an AI-powered hypothesis generator

News

Experiments

How we built WebLens: creating an AI-powered hypothesis generator

Graham McNicoll

August 8, 2024

Releases

Product Updates

3.1

GrowthBook version 3.1

Graham McNicoll

July 25, 2024

Feature Flags

When companies adopt feature flags

Graham McNicoll

July 19, 2024

Client-side feature flagging: advantages and pitfalls

Feature Flags

Platform

Client-side feature flagging: advantages and pitfalls

Graham McNicoll

June 7, 2024

Experiments

Product Updates

3.0

Better visual editor experiments

Graham McNicoll

June 4, 2024

Releases

Product Updates

2.9

GrowthBook version 2.9

Graham McNicoll

April 3, 2024

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Introducing the official GrowthBook Slack app

Why GrowthBook’s MCP server is just the interface

Beyond evals: A/B test AI features with LLM traces and business metrics

How to run multiple experiments at once and keep results trustworthy

How Grubhub tests big product bets before they ship

B2B product discovery: what MilliporeSigma learned rebuilding on-site search

ServiceNow's Customer Zero approach to AI experimentation

PayPal's $180 million experimentation win

Why Twilio ships on signals instead of significance