How The Philadelphia Inquirer scaled experimentation across the organization

Scaling experimentation across multiple departments requires both the right tooling and processes that enable effective cross-team collaboration. The Philadelphia Inquirer, one of the country’s largest metro news organizations, built a centralized program that lets marketing, product, and data experiment company-wide under one set of standards.

Senior Data Analyst Alexandra Williams and Director of Research Nicole Henninger, Ph.D., join GrowthBook CMO Ashley Stirrup to share how their team drove strategy and platform implementation, and three experiments that showed why this matters. We’ll talk about three experiments across departments to demonstrate how success and not-so-successes have driven our decision-making process.

Topics:

• Building a centralized experimentation program across departments
• The standards and governance that keep company-wide testing efficient, open, and collaborative
• How to get multiple departments to plan and run tests together
• Three experiment case studies from our marketing, newsroom, and product departments

Speakers

• Alexandra Williams, Senior Data Analyst, The Philadelphia Inquirer
• Nicole Henninger, Ph.D., Director of Research, The Philadelphia Inquirer
• Ashley Stirrup, CMO, GrowthBook

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