How The Philadelphia Inquirer is scaling experimentation across the organization

Scaling experimentation across multiple departments takes both the right tooling and the processes that let teams work together. The Philadelphia Inquirer, one of the country's largest metro news organizations, built a centralized program that lets marketing, product, and data experiment company-wide under one set of standards.

Senior Data Analyst Alexandra Williams and Director of Research Nicole Henninger, Ph.D., sat down with GrowthBook CMO Ashley Stirrup to walk through how their team drove strategy and platform implementation, plus three experiments that show how both the wins and the misses shaped their decision-making.

Watch on demand to learn:

• How the Inquirer built a centralized experimentation program across departments
• The standards and governance that keep company-wide testing efficient, open, and collaborative
• How to get multiple departments to plan and run tests together
• Three experiment case studies from marketing, the newsroom, and product

Speakers

• Alexandra Williams, Senior Data Analyst, The Philadelphia Inquirer
• Nicole Henninger, Ph.D., Director of Research, The Philadelphia Inquirer
• Ashley Stirrup, CMO, GrowthBook

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