GrowthBook 5.0: Build, ship, and improve at scale

GrowthBook 5.0 ships today

It’s not enough to write code and ship at the speed of AI. Companies that win consistently make their products better. GrowthBook 5.0 enables companies to build, ship, and improve their product at any scale.

Our last major release (v4) shipped a year ago. Since then, we’ve rewritten feature flags from scratch, built Product Analytics, made experimentation significantly faster, and integrated AI throughout.

GrowthBook 5.0 crystallizes the last year of work, and it’s big enough that a minor version number just wouldn’t do. We've touched nearly every corner of the platform, from how experiments are built to how flags are governed. And we’ve opened experimentation to your whole team, not just engineers. More people can ship flags, run tests, and make decisions from shared data, wherever they work: in the app, terminal, code editor, or browser.

There’s far more to cover than we can fit into one post, so we’re covering something new every day, all week:

• Monday: Agents. Official skills, a new in-app assistant, and a CLI that covers our entire API. Your agents can operate GrowthBook directly: ship flags, launch experiments, analyze results, and clean up after. → Read today's post
• Tuesday: The new AI Visual Editor. Rebuilt from scratch, AI-native experimentation from your browser, with image generation and Figma support. Your growth team can ship tests without waiting on an engineer.
• Wednesday: Product Analytics hits GA. Warehouse-native product analytics for engineers and experimenters, out of beta. Built on the same metrics your experiments already use, now with funnels, composable dashboards, and experiment meta-analysis.
• Thursday: Governance for feature flags. Customizable guardrails that catch bad flags before they ship, protecting rollouts whether they come from humans or AI agents.
• Friday: Faster experiments. Streamlined experiment setup, scheduled starts, and faster, cheaper warehouse queries. Designed for running experiments at scale.

GrowthBook 5.0 is live on Cloud now and available for self-hosted deployments. Check out the full release notes.

Sign up and join us for a live Office Hours on Thursday, July 30, at 9am PT. Bring your questions and tell us what we should build next.