For product managers

Measure more, iterate faster, accelerate growth.

GrowthBook removes experimentation setup bottlenecks, so your team can ship faster, measure what matters, and prove impact.

Trusted by 3,000+ companies worldwide

Quizlet
Sony
Typeform
Deezer
Mistral AI
Hims&Hers
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi
Quizlet
Sony
Typeform
Deezer
Mistral AI
Hims&Hers
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi

More releases don’t mean a better product

Your KPIs are tied to growth and retention, but your team wants to ship more features, faster. GrowthBook helps you align the metrics you track with business goals, so you can ship more features with confidence.

Run 5X more experiments 

GrowthBook dramatically cuts the time and effort required to build and run experiments. Set up feature flags through code, a visual editor, or URL redirects so anyone on your team can launch tests without waiting on engineering. Reduce the bottleneck and accelerate growth.

See Experimentation

Iterate and experiment with AI

AI helps you build fast. GrowthBook helps you test fast. Use the GrowthBook MCP server to wrap every feature in a flag automatically. Create experiments using standard decision frameworks for go/no-go decisions. Build smarter, not just faster.

See AI Software
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Prioritize customer experience

Validate features with the right customers first. Create targeted rollouts to mobile users, beta testers, or any other segment. Then configure gradual roll-outs with guardrail metrics for automatic roll-backs.  

See Feature Flags
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Standardize and scale 

Bring a culture of experimentation to your development process across your whole team. 

Build a metrics library based on your KPIs and reuse across GrowthBook

Query all your data in one place, analyze experiment and product data together

Track cumulative impact to show how each release moves the product forward

Share dashboards and generate experiment presentations with a single click

See Product Analytics
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Testimonials

“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”

Filipa Batista
Product Manager, Lingokids

“Our goal was to consolidate everything into a single platform while saving money and ensuring compliance and security.”

Alex Kalish
Engineering Manager, Dropbox

“Being able to turn a feature on and off with a flip of a switch 
is fantastic... That’s so much easier than having to do a deploy or a roll-back.”

John Resig
Chief Software Architect, Khan Academy

“Experimentation showed what customers actually do rather than what we assume they’ll do.”

Marek Maciusowicz
Head of Engineering, Treatwell

“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”

Merritt Aho
Digital Analytics Lead at Breeze Airways

"GrowthBook allowed us to uplevel our code, speed up decision-making, and focus on what we do best—building a world-class AI lending marketplace."

Diego Accame
Director of Engineering, Growth at Upstart

"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."

John Resig
Chief Software Architect, Khan Academy

“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”

Eslam Samy
Data Scientist, Floward

"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."

Diego Accame
Director of Engineering, Growth at Upstart

"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."

Diego Accame
Director of Engineering, Growth at Upstart

"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."

John Resig
Chief Software Architect, Khan Academy

“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”

Eslam Samy
Data Scientist, Floward

Ready to ship faster?

No credit card required. Start with feature flags, experimentation, and product analytics—free.