For product managers

Measure more, iterate faster, accelerate growth.

GrowthBook removes experimentation setup bottlenecks, so your team can ship faster, measure what matters, and prove impact.

Trusted by 3,000+ companies worldwide

Quizlet
Sony
Typeform
Deezer
Mistral AI
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi
Quizlet
Sony
Typeform
Deezer
Mistral AI
Breeze
Treatwell
Clickup
Wikipedia
Upstart
Masterclass
Dropbox
Khan Academy
LA Times
Opera
Pepsi

More releases don’t mean a better product

Your KPIs are tied to growth and retention, but your team wants to ship more features, faster. GrowthBook helps you align the metrics you track with business goals, so you can ship more features with confidence.

Run 5X more experiments 

GrowthBook dramatically cuts the time and effort required to build and run experiments. Set up feature flags through code, a visual editor, or URL redirects so anyone on your team can launch tests without waiting on engineering. Reduce the bottleneck and accelerate growth.

See Experimentation
User interface panel titled 'Select an Implementation' showing three options: Feature Flag for frontend and backend code changes, Visual Editor for no-code A/B testing of minor text changes, and URL Redirects for no-code A/B testing through browser extension.

Iterate and experiment with AI

AI helps you build fast. GrowthBook helps you test fast. Use the GrowthBook MCP server to wrap every feature in a flag automatically. Create experiments using standard decision frameworks for go/no-go decisions. Build smarter, not just faster.

See AI Software
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Prioritize customer experience

Validate features with the right customers first. Create targeted rollouts to mobile users, beta testers, or any other segment. Then configure gradual roll-outs with guardrail metrics for automatic roll-backs.  

See Feature Flags
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Standardize and scale 

Bring a culture of experimentation to your development process across your whole team. 

Build a metrics library based on your KPIs and reuse across GrowthBook

Query all your data in one place, analyze experiment and product data together

Track cumulative impact to show how each release moves the product forward

Share dashboards and generate experiment presentations with a single click

See Product Analytics
A graphic showing the different stages of a growth.
Testimonials

“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”

Alex Kalish
Engineering Manager, Dropbox

“Being able to turn a feature on and off with a flip of a switch 
is fantastic... That’s so much easier than having to do a deploy or a roll-back.”

John Resig
Chief Software Architect, Khan Academy

“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”

Merritt Aho
Digital Analytics Lead at Breeze Airways

“GrowthBook has changed the way we think about experiments... It allowed us to uplevel our code, speed up decision-making, and focus on what we do best.”

Diego Accame
Director of Engineering, Upstart

“Experimentation showed what customers actually do rather than what we assume they’ll do.”

Marek Maciusowicz
Head of Engineering, Treatwell

“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”

Filipa Batista
Product Manager, Lingokids

"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."

Fredrik Jørgensen
Head of Insight, Retail Platform, Oda

"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."

Senior Director
Head of Insight, TodayTix

“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”

Eslam Samy
Data Scientist, Floward

"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."

Senior Director
Head of Insight, TodayTix

"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."

Fredrik Jørgensen
Head of Insight, Retail Platform, Oda

“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”

Alex Kalish
Engineering Manager, Dropbox

Ready to ship faster?

No credit card required. Start with feature flags, experimentation, and product analytics — free.

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