Live Group Demo | Led by a GrowthBook technical expert →
Choose Your Date
-
Sign In
Book a Demo
Start for Free
See all authors

Casandra Campbell

Casandra Campbell's articles
See All Blog Articles
How to run multiple experiments at once and keep results trustworthy
Experiments

How to run multiple experiments at once and keep results trustworthy

Casandra Campbell
October 1, 2026
How to Build a Culture of Experimentation
Experiments

How to Build a Culture of Experimentation

Casandra Campbell
September 18, 2026
How to Scale Your Experimentation Program
Experiments
Guides

How to Scale Your Experimentation Program

Casandra Campbell
September 1, 2026
Designing experiments that produce trustworthy results: a pre-launch guide to validity threats
Experiments
Guides

Designing experiments that produce trustworthy results: a pre-launch guide to validity threats

Casandra Campbell
August 24, 2026
Sample ratio mismatch (SRM): how to identify the root cause and decide whether to restart your experiment
Experiments
Analytics

Sample ratio mismatch (SRM): how to identify the root cause and decide whether to restart your experiment

Casandra Campbell
August 7, 2026
Variance reduction in A/B testing: 5 techniques to increase experiment sensitivity
Experiments
Data Science

Variance reduction in A/B testing: 5 techniques to increase experiment sensitivity

Casandra Campbell
July 30, 2026
How to avoid false positives in high-velocity experimentation
Experiments
Featured

How to avoid false positives in high-velocity experimentation

Casandra Campbell
July 10, 2026

Ready to ship faster?

No credit card required. Start with feature flags, experimentation, and product analytics — free.

Get Started
Book a Demo
Simplified white illustration of a right angle ruler or carpenter's square tool.White checkmark symbol with a scattered pixelated effect around its edges on a transparent background.
Scaling 100 tests a year across 1,100 dentist owned offices at Aspen Dental
Synthetic audiences meet real A/B tests at Principal Financial Group
From bottleneck to self serve: scaling experimentation at US Bank
Farfetch's case for building your own experimentation platform
Sample ratio mismatch (SRM): how to identify the root cause and decide whether to restart your experiment
Fin fixed the fake refund promises without losing the upside
Fabian Hans of Cogniteer on why deep dives beat mass produced tests
Variance reduction in A/B testing: 5 techniques to increase experiment sensitivity
How fintech teams use feature flags to deploy safely