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Allon Korem

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A/B testing in the age of AI
Experiments

A/B testing in the age of AI

Allon Korem
February 10, 2026

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Why GrowthBook’s MCP server is just the interface
Beyond evals: A/B test AI features with LLM traces and business metrics
How to run multiple experiments at once and keep results trustworthy
How Grubhub tests big product bets before they ship
B2B product discovery: what MilliporeSigma learned rebuilding on-site search
ServiceNow's Customer Zero approach to AI experimentation
PayPal's $180 million experimentation win
Why Twilio ships on signals instead of significance
GoPro's case for treating losing tests as jet fuel