Notable Quotes
"A/B testing is mostly about avoiding breaking things."
"One out of eight A/B tests is successful. That means seven out of eight are not successful, so the possibility that it's negative is higher than positive."
"You usually have a high drop-off in the basket, but that is not because of the company or of the product. It's just shopping."
"They're still trying to make strategy for AI. Why don't you just start?"
"Humankind has always been learning through experimenting and failing. The failing is the learning part."
Takeaways
Match the interface to how people buy: new buyers need information, returning buyers want speed, and B2B buyers want an offer, not a catalog.
The real bottleneck is alignment, not developer resources. Agree on the problem and its hierarchy before anyone builds a variation.
Product to channel fit decides what sells online. Books and fashion judge well on a screen; perfume and washing machines need cues a screen cannot give.
