What
The Visual Editor now launches from inside the experiment. The same release adds duplicate, rename, and delete for variants, and raises the AI prompt limit to 8,000 characters.
Why
Designers and growth marketers making visual changes are already working inside an experiment. Launching from the experiment keeps the full workflow — editing, targeting, launching — in one place.
How
- Open any experiment and click Visual Editor — it launches in context, no separate navigation required
- Manage variants directly: duplicate, rename, or delete from the variant panel
- AI mode supports prompts up to 8,000 characters
- See https://docs.growthbook.io/app/visual for setup