Mintminds
Founded in 2016, Mintminds helps teams scale testing programs to drive predictable, measurable, data-driven growth.

About Mintminds
Founded in Enschede, the Netherlands in 2016, Mintminds is a CRO award-winning experimentation agency and an official GrowthBook services partner. The team, led by founder Rudger de Groot alongside frontend developer Pascal Louwes and Cloudflare engineer Michiel Kikkert, has run experiments for brands including Ryanair, Bijenkorf, Moneybird, Saxion, and The Social Hub. Client relationships average 3+ years, built on radical transparency and full access to experiment code and data.
How Mintminds works with GrowthBook
Mintminds offers GrowthBook implementation and management services for unlimited experiments at a low, predictable cost. , for faster implementation and accelerated time-to-value.
- Hourly implementation advice
- GrowthBook infrastructure setup
- Team enablement and training
- Experimentation program management
- Test first feature developmentExperiment engineering
In one case study, Mintminds cut The Social Hub's BigQuery costs by 82% and sped up query times by replacing GrowthBook's default GA4 queries with a flattened GA4Dataform dataset.
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