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Graham McNicoll

Graham McNicoll 's articles
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Convincing leadership to adopt A/B testing
Experiments

Convincing leadership to adopt A/B testing

Graham McNicoll
October 11, 2024
GrowthBook version 3.2
Releases
Product Updates
3.2

GrowthBook version 3.2

Graham McNicoll
September 26, 2024
9 common experimentation program mistakes to avoid
Experiments

9 common experimentation program mistakes to avoid

Graham McNicoll
September 6, 2024
How we built WebLens: creating an AI-powered hypothesis generator
News
Experiments
AI

How we built WebLens: creating an AI-powered hypothesis generator

Graham McNicoll
August 8, 2024
GrowthBook version 3.1
Releases
Product Updates
3.1

GrowthBook version 3.1

Graham McNicoll
July 25, 2024
When companies adopt feature flags
Feature Flags

When companies adopt feature flags

Graham McNicoll
July 19, 2024
Client-side feature flagging: advantages and pitfalls
Feature Flags
Platform

Client-side feature flagging: advantages and pitfalls

Graham McNicoll
June 7, 2024
Better visual editor experiments
Experiments
Product Updates
3.0

Better visual editor experiments

Graham McNicoll
June 4, 2024
GrowthBook version 2.9
Releases
Product Updates
2.9

GrowthBook version 2.9

Graham McNicoll
April 3, 2024

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Scaling 100 tests a year across 1,100 dentist owned offices at Aspen Dental
Synthetic audiences meet real A/B tests at Principal Financial Group
From bottleneck to self serve: scaling experimentation at US Bank
Farfetch's case for building your own experimentation platform
Sample ratio mismatch (SRM): how to identify the root cause and decide whether to restart your experiment
Fin fixed the fake refund promises without losing the upside
Fabian Hans of Cogniteer on why deep dives beat mass produced tests
Variance reduction in A/B testing: 5 techniques to increase experiment sensitivity
How fintech teams use feature flags to deploy safely