Insights
Experiment Smarter with GrowthBook Insights
The intelligence layer for your experimentation program. Measure cumulative impact, monitor win rates, and surface actionable patterns across every test you run.
Don’t just run experiments — measure cumculative impact, uncover insights, and grow smarter
Make every experiment count. Track cumulative impact, explore win rates and metric performance, and uncover learnings from past tests — all in one place. GrowthBook’s Insights section gives your team the clarity and confidence to turn data into decisions and scale experimentation across your organization.
Cumulative Impact
Show the impact of all your experiments
Each experiment may not have a large effect on your metrics, but many experiments might. Our sharable insights dashboard shows you the cumulative impact of all your hard work on any metric.
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Win Rate & Frequency
Experiment Program Insights
See how your teams are performing. Measure experiment win rate and frequency to make sure your teams are taking the right mix of bold experiments vs easy wins.
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Learning Library
Learn from past experiments
With our learning library, you can easily find the experiments that worked well, and the ideas that didn't - and use this to help inform future projects.
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Experiment Timelines
Advanced tools for data exploration
Look at metric correlations, and get reports on metric performances- even generate BI reports with SQL.
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Performance
Track performance over time
By selecting your North Star metrics, you can track performance over time, and see how each experiment effected the results.
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“GrowthBook has been an invaluable tool for Character.AI, helping us develop our models into a great consumer experience. We can compare different modeling techniques from the perspective of our users - guiding our research in the direction that best serves our product!”
LANDON SMITH, Head of Post-Training at Character.AI
Automatic Presentations
Automatically generate presentations to present to your team.
Capture Institutional Knowledge
Experimentation programs generate a lot of artifacts that can be hard to capture. With GrowthBook, we make this easy.
Sharable Reports
All the dashboards and reports can be shared with your team.
Simplify your workflows
Confident AI Releases
Instantly deactivate under performing features, empowering experimentation and pivots without disrupting user experience.
Targeted Rollouts
Precisely target segments, gathering feedback to ensure AI delivers value to the right users.
Gradual Rollouts
Roll out features incrementally, using engagement data to minimize risk and optimize AI performance.
Collaborate across teams
Unite product, engineering, and data teams for seamless experimentation and rapid iteration. Role-based access and transparent workflows enable cross-functional alignment, accelerating AI feature deployment while ensuring shared insights drive continuous improvement.
Seamless Integration with Your Stack
GrowthBook integrates with your data tools and workflows, simplifying experimentation and delivering insights without disrupting existing processes. This enables fast iteration and continuous improvement while keeping teams aligned.
