Notable Quotes

"The 30, 30, 30 rule basically means that 30% of your experiments are gonna be winners, 30% are going to be inconclusive or insignificant, and then 30% are gonna lose. The math is the math."

"When you forecast out the impact of that fallout compared to the impact of the attach, it was actually a loser. The revenue was actually a loser."

"Your winning metric is really important, but knowing what other impacting metrics and secondary metrics are in the mix and where the thresholds for success around those lies is so important, especially before you're ready to do your victory lap."

"Keep it at the simplest definition of a good test and then let them try. You learn by doing."

"Not making the experiment do all the work either. Go do the homework first. Do your journey map, do your usability testing, do your research, and pull in those qualitative insights."