Guest Spotlight: Vamsi Krishna Kunapuli

Vamsi Krishna Kunapuli

New York Red Bulls | Data Scientist

About Vamsi Krishna Kunapuli

Vamsi Krishna Kunapuli is Director of Analytics at New York Red Bulls, where he leads analytics across marketing, ticket sales, partnerships and fan engagement. With previous experimentation experience at YouTube Originals and Fanatics, he helps teams connect data infrastructure to business questions, design practical tests, refine dynamic audience segments and build toward more personalized fan experiences.

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Takeaways

All Takeaways

Identity resolution can unlock machine learning and more personalized fan experiences across channels.

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Ideas populate when there is more data, so strong infrastructure creates better questions for stakeholders to test.

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Clear end goals help technical and business teams align their experiments with the outcomes that matter.

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Audience segments should stay dynamic because every event brings a different opponent, timing and fan profile.

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A losing test is not a failure; it prevents costly mistakes and shows what not to do next.

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About Vamsi Krishna Kunapuli

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