Guest Spotlight: Shiva Manjunath

Shiva Manjunath

Motive | Product

About Shiva Manjunath

Shiva Manjunath is Lead Web Strategist at Motive and host and producer of the From A to B podcast. An experimentation strategist and CRO practitioner, he helps teams turn customer research, sales and support insights into stronger test ideas. His work centers on building data-driven cultures, communicating value clearly and making experimentation a mindset shared across product, design and marketing.

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Takeaways

All Takeaways

A culture of experimentation needs data-driven decision making first and a safe space to lose.

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Understanding the emotional context around a purchase earns more trust than tactical button tests.

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When customers ask for price, test value messaging such as benefits, ROI and time saved.

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Sales and customer service teams hold free qualitative data that can become strong experiment ideas.

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CRO works best as a mindset shared by design, marketing and product rather than as one team’s job.

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About Shiva Manjunath

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