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Raj Mehta
Raj Mehta is VP of Technology and Product at Moxie Pest Control, where he moved the company from spreadsheets and gut instinct to a data-driven operation. He focuses on bringing experimentation discipline to industries that have never had it, including the testing program that boosted Moxie's conversions 5% with data and A/B testing.
Notable Quotes
"If there are defined steps, it's automation. When there's deviation, that's where you need an LLM."
"We broke down the lead process and automated it end-to-end—from 20–25 minutes to under 30 seconds—and lifted conversion by 5%."
"It's more important to focus on the data and tiny improvements you can scale—they compound into significant achievements."
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