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Nick Beyler
Nick Beyler is Experimentation Team Manager at Stitch Fix, where he leads the decision and insights team and owns the company's internal experimentation platform. A statistician who came to A/B testing from public policy research, he focuses on North Star metrics that predict long-term client value and argues that if you're only testing winners, you're not taking enough risks.
Notable Quotes
"The holy grail for me of experimentation would be a North Star metric that accurately and reliably predicts long-term value."
"We can measure the short term, but we can only predict the long term."
"My mantra, if you will, is if you're only testing winners you're maybe not taking enough risks."
"The most impactful learnings aren't necessarily coming from a bug in the product or feature."
"When I transitioned to the A/B testing space I was blown away. It's just such an adrenaline rush."
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