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Nafis Shaikh
Nafis Shaikh is Director of Product Management at Chess.com, where he's driving a plan to run 1,000 experiments in a single year. He focuses on experiment velocity, building the process and culture that let a beloved consumer product test aggressively without breaking the experience for more than 150 million chess players.
Notable Quotes
"A one-size-fits-all doesn't actually end up fitting anybody. The breadth of our users now means every feature has to work differently for different players."
"We thought game review was for losses—because that's where you learn. Turns out 80% of users run it on their wins. People just want to feel good about themselves."
"You're on the search for truth, and experimentation is the best way to find it. Once leadership embraces that, everything else gets easier."
"Instead of leading with your blunders, we led with your best moves. We saw a 25% increase in game reviews started and a huge uptake in subscriptions."
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