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Medha Umarji
Medha Umarji is VP of Experimentation at Fanatics, where she leads the experimentation program across the fan-commerce platform. She focuses on growth through disciplined testing, building the team, tooling, and culture that let a retailer serving passionate sports fans turn experimentation into a repeatable engine for conversion and revenue gains.
Notable Quotes
"Your odds of winning at roulette or poker are probably higher than your odds of winning at experimentation. It's literally like gambling. And if you like a challenge, that makes it more fun."
"We don't have to convince people to test things anymore. It's more of how do we do it—not why. And that shift is exactly where you want to be as an experimentation team."
"But we have a rule: if you can't explain the causality through your micro-metrics, you replicate it."
"We reran it. Completely flat. That was a real instance of us running into that 5% false positive rate—and it would have been a wrong decision if we hadn't caught it."
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