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Makram Mansour
Makram Mansour is Head of Marketplace at ID.me and a veteran experimentation leader who previously ran growth experiments at LinkedIn. He's known for uncovering how a five-pixel design change cost LinkedIn a million dollars a month, and focuses on the small, measurable details that quietly make or break revenue at scale.
Notable Quotes
"I'm done with stretched MVPs. Identify your leap of faith assumptions and validate them with a minimum viable test—before you build the big beast."
"The true test of an experimentation-driven company is leadership: do you act on the results, or follow your intuition?"
"You're burning $1 million to make $1,000."
Takeaways
All Takeaways
Unblock teams: create a center of excellence for data science and enable rapid variants with AI-powered tooling.
Build the triad: pair an easy-to-use platform with training, top-down sponsorship, and clear launch processes.
Shift from MVP to MVT: list leap-of-faith assumptions and design minimum viable tests before you build.
Start small and visible: rack up quick wins, over-communicate progress, and grow influence through relationships.
