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Lina Blackman
Lina Blackman is Director of Product Analytics at Squarespace, where she leads the analytics and experimentation work behind the website builder's onboarding experience. She focuses on using data to challenge long-held product assumptions, including the tests that led Squarespace to kill its blank template and replace it with something measurably better for new users.
Notable Quotes
"Sometimes if you ask a user what they want, what they tell you they want is not actually what they want."
"I heavily believe that failed tests are just as good and we should iterate or not."
"This was actually a bit of a disaster. It was not a good user experience."
"I think teams only need one or two big wins a quarter. It's just not sustainable to have a million hits."
"The tests that are less risky, for sure, have an AI run the analysis, have an AI run the test brief. But then I might question why are we running it then?"
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