Notable Quotes
"Sometimes if you ask a user what they want, what they tell you they want is not actually what they want."
"I heavily believe that failed tests are just as good and we should iterate or not."
"This was actually a bit of a disaster. It was not a good user experience."
"I think teams only need one or two big wins a quarter. It's just not sustainable to have a million hits."
"The tests that are less risky, for sure, have an AI run the analysis, have an AI run the test brief. But then I might question why are we running it then?"
Takeaways
Close every losing test with two questions: did it work for a granular segment, and is the idea worth further investment?
Hand AI the mundane parts of the workflow (tracking, assignment setup), but if AI runs the brief and the analysis, ask why you're running the test at all.
