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Guest Spotlight: Kim Ting Li

Kim Ting Li
The Home Depot | Data Scientist

About Kim Ting Li

Kim Ting Li is Senior Manager of Experimentation at The Home Depot, where she leads a team building experimentation practices and advanced analytics at $25B e-commerce scale. She has spent her career bridging complex data and business strategy, earning Home Depot's CEO-level Store Support Excellence award, and has authored peer-reviewed research published in high-impact medical journals.

Notable Quotes

"We have an annual revenue of $150 billion as the enterprise. And then for the online org that I'm working with we just surpassed $25 billion."

"Basically any major changes you want to go to the website homedepot.com, whether it being a content swap or a feature update or a model change in search or recommendation algorithm, it will be tested by my team."

"All the executives, leaders love to learn about the test. They really truly understand AB testing is the golden rule to understand incrementality, the real impact."

"We test because we don't know for sure... Are you gonna do something differently if the test result come out bad? If you're not, then let's not waste time."

"Right now we're still very much client-side testing, and we are developing server-side testing capabilities so everything moves faster, the end to end."

Kim Ting Li
The Home Depot | Senior Manager of Experimentation

Inside The Home Depot's experimentation at a $25B scale

Go to S1 | E21

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