Notable Quotes
"If you're not testing, you really risk not knowing what to double down on."
"If you think about it, the losers are probably where the value is really coming from."
"One of the things we want to preach when we work with teams is to plan for failure."
"With AI coming through, everybody is going to ship faster. But do you have the right infrastructure in place to measure the things you're shipping out?"
"Once you start to measure everything, you learn a lot, and you start to get a comprehensive view across your entire portfolio."
Takeaways
AI is ushering in a golden era for experimentation, because shipping faster only compounds mistakes unless you measure what you ship.
Plan for failure before you run a test. A pre-built playbook for a loss prevents confirmation bias and keeps teams from gaming the metrics.
