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Guest Spotlight: James Falzone

James Falzone
Kargo | Product

About James Falzone

James Falzone is Director of Product Management at Kargo, where he works on the marketplace product team connecting advertisers to publishers through real-time auctions that resolve in milliseconds across up to 10 billion daily ad requests. He champions embedding experimentation in company culture rather than a siloed team, and believes bad results usually signal missing context, not broken tech.

Notable Quotes

"There's a difference between a bad result and a bad experiment. If you're not failing, are you really trying anything new?"

"The bad results didn't come from technical implementation. They came from a lack of contextual implementation."

"The same metrics and the same signals don't apply to every customer type."

"A buyer will never tell you what that value is. It's up to you through experimentation to figure out how they're defining value before they do it themselves."

"Better not bigger. Everything needs to be built on top of solid ML and infrastructure, but more people can come to the table with more ideas."

James Falzone
Kargo | Director of Product Management

How Kargo turns losing experiments into competitive edges

Go to S1 | E27

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Takeaways

All Takeaways

AI's biggest unlock is access. More people can run experiments, but it has to be built on solid ML and infrastructure. Better, not bigger.

Go to S1 | E27

Put failure on the agenda. A biweekly "where did you fail?" retro turns one person's dead end into the whole team's shortcut.

Go to S1 | E27

Metrics and signals you test against should always be business driven, not ported from the last thing that worked.

Go to S1 | E27

The same metrics and signals don't apply to every customer type. Bad results often come from a lack of context, not bad tech.

Go to S1 | E27

A bad result is not a bad experiment. If you're not failing, you're probably not trying anything new.

Go to S1 | E27
The experimentation edge podcast logo with a picture of host Ashley Stirrup