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James Falzone
James Falzone is Director of Product Management at Kargo, where he works on the marketplace product team connecting advertisers to publishers through real-time auctions that resolve in milliseconds across up to 10 billion daily ad requests. He champions embedding experimentation in company culture rather than a siloed team, and believes bad results usually signal missing context, not broken tech.
Notable Quotes
"There's a difference between a bad result and a bad experiment. If you're not failing, are you really trying anything new?"
"The bad results didn't come from technical implementation. They came from a lack of contextual implementation."
"The same metrics and the same signals don't apply to every customer type."
"A buyer will never tell you what that value is. It's up to you through experimentation to figure out how they're defining value before they do it themselves."
"Better not bigger. Everything needs to be built on top of solid ML and infrastructure, but more people can come to the table with more ideas."
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