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Geoffrey Bell
Geoffrey Bell is an Experimentation Product Specialist at Ford Credit, where he built an experimentation program inside one of the most regulated corners of the auto industry. He focuses on proving value with disciplined testing, including the 2% close-rate increase that turned Ford Credit's product around and won experimentation a permanent seat at the table.
Notable Quotes
"Isn't it always the case that it's the losing tests that wind up creating or finding the most value, the most insight?"
"Experimentation is one of those unique places that marries customer behavior with business metrics."
"Here's the revenue we realized from positive experiments. But here's the revenue we saved from shipping poor experiences."
"If we can make science fun, that's where we get some interest and more opportunities, more swings."
"We are just providing data that tells the story one way or the other."
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