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Dave Massey
Dave Massey is Head of Research, Experimentation, and Personalization at UPS, where his J.E.D.I. team (Journey Experience and Design Innovation) turned a two-person operation into a program generating over $500M across 80+ applications. His first experiment alone produced $35M in incremental revenue, and he's defended every number to skeptical executives since.
Notable Quotes
"We have delivered over half a billion dollars in incremental revenue."
"I was told I was crazy. It wasn't going to help anything. It was just going to make customers angry. Well, I did it anyway."
"The business now knows that they ignore Jedi at their own peril."
"We don't have an infinite dance card, so we've got to kind of prioritize that."
"There's no such thing as a bad test because we learn one way or the other."
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