See all guests
Danielle Olean
Danielle Olean is Director of eCommerce at Box, where she owns the self-service revenue funnel as the company repositions from cloud storage into an AI platform for unstructured content. Over 15 years in e-commerce at Wayfair, Drizly, Zoom, and now Box, she has built testing cultures that share losses as openly as wins and argues experimentation belongs to every product team.
Notable Quotes
"It's not did we just get this live or not, it's how did this impact the business, and was it a net positive or not?"
"Just because somebody found your feature and enabled it does not mean they were delighted by it."
"The wins build our credibility and that we know what we're doing. The losses also create a safe culture where we can test."
"I call it the wine effect. You don't always buy the cheapest wine. You buy the second cheapest wine."
"It's this tightrope, and that's why testing's so important, because there is that diminishing return where, okay, we simplified, but oh, now we oversimplified."
Top takeaways from our favorite conversations
All Takeaways
No items found.
