Notable Quotes
"Most of the times people mistake B2B as like a sidekick to B2C. It has a completely different consumer base, and that's something that's very important to keep in mind when designing specifically features for B2B customers."
"A particular order on one particular day can skew your results and inflate it towards a false positive."
"Most of the times people assume that B2B customers will only buy devices on desktop or they won't really scroll on mobile platforms. But we have a huge traffic on mobile devices as well."
"B2B consumers value clarity over faster conversions. Not to say that they don't like speed. They want to be able to buy faster, but they want to know everything and be clear on what they are purchasing before going ahead."
"I love to make mistakes and learn from them, and that's the best way you learn. You humble yourself in the process."
Takeaways
Align on the North Star before building, whether it is revenue, engagement, NPS, or fewer support tickets, and set guardrails so an engagement feature can never quietly drag sales down.
B2B buyers value clarity over faster conversions; a Buy Now button earlier in the flow confused bulk purchasers because returns and cancellations on large orders are costly.
Not everything needs an A/B test; route lower-risk changes through UAT feedback or pre/post comparisons and reserve full experiments for features where being wrong is expensive.
