Notable Quotes
"The experiments that were the most helpful were the ones that didn't work."
"I don't know if I'm right or not. I can give you a confidence level, but we'll find out together."
"You need to sit with your actual user and watch them use your product."
"I find that experimentation, whether the culture is really pulling for it or not, it helps manage the politics. It's not opinion-based. It just is what it is."
"When I was coaching my team, I'm less interested in — tell me what features you're going to build. Walk me through your assumptions. What has to be true?"
Takeaways
Test metrics before you test features — usage time could signal engagement or just mean your product takes too long to do its job.
The experiments that fail deliver the most valuable learnings, especially when you expected a slam dunk.
