Guest Spotlight: Andrew Miller

Andrew Miller

RealPage | Product

About Andrew Miller

Andrew Miller is Director of Product Management, Growth & Ecomm at RealPage, where he leads Loft's renter-focused moving services and experimentation portfolio. Having built experimentation programs at three companies, he specializes in funnel analysis, centralized optimization, test ideation and practical AI prototyping that helps teams launch faster while keeping learning at the center of every test.

No items found.

Takeaways

All Takeaways

An estimate shown with too much precision can backfire; round estimated prices so they read as estimates

Go to S | E

Fewer choices can lift conversion: cutting electricity plans from 8 to 3 raised conversion 12%

Go to S | E

Require a hypothesis, a metric and a definition of success for every test idea so learning is the baseline outcome

Go to S | E

Run the first ideation sessions as a group and organize ideas with an Opportunity Solution Tree; one session can fill a year of backlog

Go to S | E

Start with telemetry and funnels; funnel drop-offs get stakeholders to the insight before you have to say it

Go to S | E

About Andrew Miller

Subscribe to the podcast