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Aleks Bass
Aleks Bass is Chief Product and Technology Officer at Typeform, where she leads product, engineering, and design for the conversational-forms platform. She argues teams should stop running experiments and start earning them, building the research discipline, trust, and culture that make experimentation truly change decisions instead of merely decorating them after the fact.
Notable Quotes
"You almost have to earn the right to A-B test within the customer environment. It's not just something that any old idea is going to get thrown into the mix."
"Sometimes you get a chance to influence people's perspectives and opinions once."
"I think too many companies stack too many of these non-facts into beliefs within their organization. And that prevents actual progress and growth."
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