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Sanity checks to conduct with every experiment
Ronny Kohavi and Luke Sonnet dig into A/B tests that looked like winners, but were not trustworthy
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Ronny Kohavi, best-selling author, Maven instructor, and experimentation expert, joins Luke Sonnet, Head of Experimentation at GrowthBook, to share why some winning A/B tests are not trustworthy.
They'll cover the red flags and leave you with a checklist to pressure-test your own experiments before you act on them.
Topics
- Why power calculations are non-negotiable
- How to read p-values and false positive risk correctly
- Catching Sample Ratio Mismatch and other data red flags
- A practical checklist for trustworthy experiments
Speakers
- Ronny Kohavi – Technical Fellow and VP at Microsoft & Airbnb, Maven instructor, and co-author of: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
- Luke Sonnet – Head of Experimentation, GrowthBook, previously Twitter and Facebook
Attend Live for a chance to win one of three free tickets to Dr. Kohavi’s course, Accelerating Innovation with A/B Testing!
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