Webinar On-Demand
Designing Experiments for Long-Term Growth
Experiment design is critical to uncovering accurate insights that product teams can use to grow their business.
In this session, Ronny Kohavi, best-selling author and experimentation expert, and Luke Sonnet, Head of Experimentation at GrowthBook, discuss experiment best practices and common mistakes that can lead to critical misinformation. They share real-world examples of experimentation gone wrong and done right.
Topics
- Reasonable experiments that led to terrible conclusions
- How to select and design metrics
- Why you should avoid shipping flat features
- How to design experiments to ensure long-term winners
Speakers
- Ronny Kohavi – Technical Fellow and VP at Microsoft & Airbnb, co-author of: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
- Luke Sonnet – Head of Experimentation, GrowthBook, previously Twitter and Facebook
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