Fyxer rebuilt their entire experimentation process around AI and grew from $1M to $35M in ARR in a year. This year, they're using that foundation to make bigger, more focused bets.

Leah Tharin, Fyxer's CPGO, and Ben Fanning, a Senior Growth Engineer, will walk through exactly how they did it.

It took 541 experiments to get there, more than two every working day. Most of them failed, and that was the point. Running that many tests with a small team only worked because AI handled the heavy lifting at nearly every step of the loop.

In the webinar, Ben will cover the build side: the workflow, the tooling, and one real experiment from idea to result. Leah will dive into the mindset side: how experimentation became a company-wide habit, and where they see it going next.

Topics

• The role AI plays in cutting research and build time from days to hours
• The workflow as it runs day to day, including the tools behind it
• One real experiment, from idea to build to result
• The GrowthBook to Slack to Notion handoff that keeps learnings findable
• Why this year is about increasing the impact and quality of experiments

Speakers

• ‍Leah Tharin, CPGO, Fyxer ‍
• Ben Fanning, Senior Growth Engineer, Fyxer‍
• Ashley Stirrup, Chief Marketing Officer, GrowthBook (Moderator)