GrowthBook Launch Month - Week 4

Launch month continues with our Managed Warehouse product and feature flag usage analytics.

Managed Warehouse

We’ve talked to thousands of companies and seen our fair share of data warehouse and event-tracking setups. We’ve noticed 3 consistent problems:

1. They are a LOT of work to set up and maintain, especially for companies without dedicated data engineers.  Google Analytics + BigQuery is the most common one we see, and that takes over 40 steps to configure (yes, we counted).
2. Data is often refreshed on a schedule instead of in real-time. You don’t want to wait 24 hours to find out a new feature or experiment is killing your metrics.
3. Pricing and performance are optimized for batch workloads. Refreshing experiment results frequently or exploring your data can become slow and costly.

This week, we’re excited to launch our new Managed Warehouse product on GrowthBook Cloud. We set out to solve all of these issues, and we’re super happy with the results:

1. One-click setup and zero maintenance. Doesn’t get much easier than that!
2. Data arrives within seconds, letting you quickly detect issues.
3. Queries are crazy fast and free (only pay for ingesting the data, not querying it)

Under the hood, this is powered by ClickHouse, an open-source database optimized for fast analytics at scale. You still get raw SQL access and all the other benefits of a true warehouse-native platform, just without the cost.

The first 2 million tracked events each month are free for Pro users, and we have super affordable usage-based pricing beyond that.

Feature Usage Analytics

This week, we’re also launching Feature Usage Analytics, which is designed to leverage many of the benefits of the new Managed Warehouse.

For each feature flag, you can see how often it's been evaluated, which values are being served, which rules are being hit, and more.  This is a game-changer for feature flag management and makes debugging issues so much faster.  As an added benefit, this helps you stay on top of tech debt by highlighting stale flags that are no longer in use.

So how does it work?  The GrowthBook SDK sends an event to the Managed Warehouse every time a feature flag is evaluated in your app. This usage data is then aggregated and displayed within seconds.

For now, this is only available for the new Managed Warehouse on GrowthBook Cloud, but we plan to open it up to everyone eventually.  If you are interested in this, but are self-hosting (or already have a data warehouse), let us know, and we can keep you in the loop!