Trusted by 3,000+ companies worldwide
Our mission
The most confident prediction is usually wrong, and an iterative mindset is essential to building the best products. Our mission is to enable product teams to make data-driven decisions that accelerate growth by knowing how users behave, where to improve, and build metrics they own.
Our vision
The teams that win in the AI era will be the ones that have insight into everything – every feature, every model, every prompt. With every change, a question is answered. GrowthBook gets you there with your data and your tech stack.
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Our story
Today, 3,000 companies process more than 100 billion event lookups with GrowthBook. From the largest websites to the AI teams defining what’s next, GrowthBook is essential to the modern product tech stack.
GrowthBook began when our founders met at Education.com. With Graham as CTO and Jeremy as software architect, they unlocked an experimentation culture that led to 40% revenue growth year-over-year with flat traffic.
Graham and Jeremy established some foundational beliefs. Feature flags were the right way to release. Everything should be an experiment. Teams should be measured on KPIs, not features delivered. When they looked at the market, it was clear that experimentation products weren’t built with product teams in mind. They believed that had to change.
In 2020, Graham and Jeremy co-founded GrowthBook, and built the first warehouse-native, open-source platform for feature flags, experimentation, and product analytics.
Our philosophy
GrowthBook investors
GrowthBook is backed by the firms behind Airbnb, Stripe, DoorDash, and Dropbox.
“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”
“Being able to turn a feature on and off with a flip of a switch is fantastic... That’s so much easier than having to do a deploy or a roll-back.”
“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”
“GrowthBook has changed the way we think about experiments... It allowed us to uplevel our code, speed up decision-making, and focus on what we do best.”
“Experimentation showed what customers actually do rather than what we assume they’ll do.”
“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”
"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."
"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
"GrowthBook's results speak for themselves. Every time we do a test, we see benefits for our audiences and our partners. These posters are our one shot, and we wouldn't want to fly blind."
"We are always experimenting now. It’s a natural part of product development. This is due to GrowthBook and the ease of usage both in the UX and in the seamless integration with Snowflake/DWH."
“GrowthBook gave us a modern experimentation and release platform that actually fits how Dropbox works. We can run analytics directly on our data lake, roll features out safely in stages, and support teams across different stacks without duplicating data or tooling.”
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