Trusted by 3,000+ companies worldwide
Our mission
The most confident prediction is usually wrong, and an iterative mindset is essential to building the best products. Our mission is to enable product teams to make data-driven decisions that accelerate growth by knowing how users behave, where to improve, and build metrics they own.
Our vision
The teams that win in the AI era will be the ones that have insight into everything – every feature, every model, every prompt. With every change, a question is answered. GrowthBook gets you there with your data and your tech stack.
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Our story
Today, 3,000 companies process more than 100 billion event lookups with GrowthBook. From the largest websites to the AI teams defining what’s next, GrowthBook is essential to the modern product tech stack.
GrowthBook began when our founders met at Education.com. With Graham as CTO and Jeremy as software architect, they unlocked an experimentation culture that led to 40% revenue growth year-over-year with flat traffic.
Graham and Jeremy established some foundational beliefs. Feature flags were the right way to release. Everything should be an experiment. Teams should be measured on KPIs, not features delivered. When they looked at the market, it was clear that experimentation products weren’t built with product teams in mind. They believed that had to change.
In 2020, Graham and Jeremy co-founded GrowthBook, and built the first warehouse-native, open-source platform for feature flags, experimentation, and product analytics.
Our philosophy
GrowthBook investors
GrowthBook is backed by the firms behind Airbnb, Stripe, DoorDash, and Dropbox.
“We don’t need any code changes, we don’t need an app release. We just configure the new tests and launch right away.”
“Our goal was to consolidate everything into a single platform while saving money and ensuring compliance and security.”
“Being able to turn a feature on and off with a flip of a switch is fantastic... That’s so much easier than having to do a deploy or a roll-back.”
“Experimentation showed what customers actually do rather than what we assume they’ll do.”
“People only see the wins, but there’s actually greater value in avoiding losses. We’ve stopped changes that could have cost millions.”
"GrowthBook allowed us to uplevel our code, speed up decision-making, and focus on what we do best—building a world-class AI lending marketplace."
"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."
"The fact that GrowthBook offered us the ability to keep that data in-house was a key reason why we chose to work with them."
"The fact that we could retain ownership of our data was very, very important. Almost no solutions out there allow you to do that."
“GrowthBook lets us build experiments exactly how we want. The ability to target based on culture and geography, as granular as needed, is a major win for us.”
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