Product teams choose GrowthBook over Optimizely when they want to reduce complexity and cost with a warehouse-native experimentation, feature flags, and product analytics platform.
GrowthBook is the clear alternative to Conductrics for modern product teams for quick time to value, robust feature flags, advanced experimentation, and powerful product analytics that scales across their team.
- Run 5X more experiments at 1/5th the price with no forced bundling
- Build full stack experiments faster with a developer-friendly platform
- Own your experiment data with transparent warehouse-native analytics and self-hosting options
- Optimization platform for companies with advanced experimentation programs
- Technical sophistication and setup complexity slows time to value
- Harder to scale due to cost, and expand to teams due to complexity
GrowthBook delivers enterprise-grade feature flags, experimentation , and product analytics without the complex setup, specialized teams, or opaque pricing of Conductrics.
Developer-friendly, full-stack experimentation platform
Optimization platform for complex experimentation
Designed For
Developers, product teams, analysts
Developers, optimization specialists, product teams
Primary Use
Test any new feature you build in any platform
Optimize customer journeys
Statistical Methods
Bayesian, frequentist, sequential (with CUPED, post-stratification)
Frequentist, bandit, and adaptive methods
Deployment Options
Cloud or fully self-hosted
Dedicated cloud or private deployment
Pricing & Plans
Per-seat pricing with unlimited tests, unlimited traffic
Expensive, opaque pricing with no free tier
Setup Time
Hours
Weeks to months
When experimentation slows and limits decision-making, it’s time to switch to GrowthBook.
Conductrics customers switch to GrowthBook to reduce complexity, scale experimentation across teams, and keep results transparent in their own data.
Developer Experience
GrowthBook makes experimentation accessible to product and engineering teams, with fast time-to-value and self-serve workflows.
GrowthBook
- Developer-friendly, intuitive environment for fast iteration
- Chrome debugger + visual editor
- Clear documentation, AI chatbot access, and responsive support
- Flexible for both technical and non-technical stakeholders
- 24+ SDKs: JavaScript, React, Node.js, Python, Ruby, Go, PHP, Java, Swift, Kotlin, etc.
Conductrics
- Steep onboarding and slow time to value
- Complex to run and maintain
- Limited appeal for non-technical users
Performance & Scale
GrowthBook is designed for high-velocity experimentation and feature flags used by the largest websites and apps in the world.
GrowthBook
- Run any number of experiments on any amount of traffic
- Low-latency SDKs with rapid rule processing
- Scales from small teams to large enterprises on the same core platform
- 99.999% uptime for high traffic websites and apps
Conductrics
- Requires engineering support to scale effectively
- Not built for rapid testing and learning
- Performance depends on custom tuning
- Better fit for centralized ops, not distributed teams
Experimentation Depth & Flexibility
GrowthBook gives product teams the ability to test almost anything with complete control and flexibility.
GrowthBook
- Testing types: Supports A/B tests, multivariate tests, redirects, visual editor, and holdouts
- One platform for server-side, client-side, mobile, and edge experiments
- Full-stack coverage: server-side, client-side, mobile, and edge experiments
- Flexible targeting and randomization units user, location, postal code, URL path, etc.
- Statistical frameworks: Bayesian, frequentist, sequential (with CUPED, post-stratification)
Conductrics
- Requires advanced experimentation maturity
- Non-standard workflows increase complexity
- Designed for complex optimization, not quick testing
- Difficult to scale program-wide without expert support
Feature Flagging & Flag-Based Experiments
GrowthBook is preferred by teams that consider feature flags core infrastructure to product development.
GrowthBook
- World-class feature flags at the core
- Controlled rollouts, gradual exposure, and instant kill switches
- Zero network call SDKs for low latency and high reliability
- Unified system for flags and experiments
Conductrics
- No standalone flag management — API-only
- Setup and changes require developer involvement
- Better suited to complex optimization than shipping decisions
Transparency & Warehouse-Native Architecture
GrowthBook keeps experimentation analytics in your warehouse so results are transparent, auditable, and reusable.
GrowthBook
- Bring your data architecture Snowflake, BigQuery, Redshift, Postgres, etc.
- Analyze all your product and experimentation data in one place
- Customize metrics using SQL, use metric libraries, and even add metrics retroactively
- Reproduce and confirm any GrowthBook calculation
Conductrics
- Not warehouse native — platform managed data
- No access to underlying SQL or analysis logic
- Difficult to audit or trust results outside the UI
- Requires exports or custom integration for visibility
Privacy, Security & Deployment
GrowthBook works well for any industries with strict privacy and compliance requirements, including AI, financial services, healthcare, education, and gaming.
GrowthBook
- Fully self-hosted, air-gapped option for data residency requirements
- Meets strict privacy compliance requirements GDPR, HIPAA, CCPA, SOC 2 Type II certified
- No end-user PII required. Your data stays in your data warehouse
- Open-source code is publicly available for security review on GitHub
Conductrics
- Self-hosting requires ongoing IT setup and maintenance
- Built for strict compliance
- Suited to optimization experts, not agile product development teams
AI-Ready & Future-Proof
GrowthBook gives product teams that embed AI into their products the full control they need to test and optimize AI features to maximize user engagement and business outcomes.
GrowthBook
- 3 of the 5 leading AI companies use GrowthBook to optimize their chatbots and APIs
- Design highly customized metrics to measure engagement, usage and outcomes
- Tune AI responses per use case with very targeted experiments
- MCP integration for natural language access to GrowthBook directly in IDE Claude Code, Cursor, VS Code
Conductrics
- Built-in ML, but difficult to control or validate
- AI features add complexity without clear ROI
- Best for niche use cases, not broad experimentation
Cost of Ownership
GrowthBook requires fewer people and resources at 1/5th the cost of Conductrics.
GrowthBook
- Predictable per-seat pricing with unlimited experiments and unlimited traffic
- Free tier and open source options
- Enterprise self-hosting gives customers flexibility and control
- Warehouse-native architecture means you do not pay twice to capture the same data
Conductrics
- Opaque pricing with add ons
- No free tier or transparent plan structure
- Expensive to operate at scale
- Overpowered for rapid experimentation use cases
What do GrowthBook users say?
“GrowthBook lets us build experiments exactly how we want. The ability to target... as granular as we want is a major hit for us.”
Eslam Samy, Floward
"Being able to spin up new metrics mid-experiment is a game changer. This was simply never possible before."
Merritt Aho, Breeze Airways
"Easy set up, extremely powerful and [complete] data transparency."
FAQs
How does Conductrics pricing compare to GrowthBook?
Conductrics uses opaque enterprise pricing based on add ons and setup complexity. GrowthBook uses transparent per-seat pricing with free and open-source options, which is typically cheaper to run and scale.
Is Conductrics too complex for rapid experimentation and product release management?
For many teams, yes. Conductrics is designed for advanced optimization workflows, while GrowthBook supports both simple and advanced experiments. Optimization is an option with GrowthBook, but not required to run an experiment.
Does Conductrics include feature flags and safe rollouts?
No, Conductrics is not a dedicated feature flagging system. GrowthBook includes feature flags, safe rollouts, kill switches, and experiments in one workflow.
Does Conductrics run experiments directly from your data warehouse?
No, Conductrics is not warehouse-native. GrowthBook runs experiments directly from your data warehouse, giving teams more transparency and easier access to results in their BI tools.
Is GrowthBook easier to use than Conductrics without a dedicated optimization expert?
Yes, GrowthBook is easier to use than Conductrics for most product development teams. GrowthBook supports self-serve experimentation, while Conductrics has a steeper learning curve for optimization setup and usually requires an expert to run well.
What is the main difference between GrowthBook and Conductrics?
GrowthBook is built for product and engineering teams to run experiments using their own data. Conductrics is built for advanced decisioning and optimization programs that often need specialized expertise.
