
VWO draining your budget?
Switch to GrowthBook
Why Teams Switch from VWO to GrowthBook
No Cost Surprises
- ❌ VWO’s Limitations: Steep overage fees for exceeding annual user caps (e.g. 120k/year), driving up costs for high-traffic sites.
- GrowthBook: Transparent pricing with no limits on users, events, metrics, or experiments. Scale freely.
Data Control & Compliance
- ❌ VWO: Data stored on third-party servers, difficult for GDPR/SOC compliance
- GrowthBook: Self-hosted or cloud options. Connect to your warehouse (BigQuery, Snowflake, Redshift, Databricks) for full data ownership and compliance.
Fast Setup & Developer Flexibility
- Get Started in Minutes: Use Docker to deploy locally or in your VPC.
- Edge Deployments: Run experiments at the CDN level for subsecond latency—no VWO flicker.
- No Engineering Bottlenecks: Run A/B tests visually or with code-first SDKs for frontend, backend, or mobile.
Built for Engineers, Friendly for Marketers
- Unified Platform: Run experiments across backend code, mobile, and web apps.
- Visual Editor on the Edge: Eliminate flicker and improve speed with edge-deployed A/B tests.
- Flexible SDKs: Lightweight and blazing fast. Serve flags inline, from cache, or via CDN.
Trust Through Transparency
- Data Transparency: GrowthBook is the only A/B testing platform that shows you all the SQL, stats models, and calculations behind every result.
-Your Metrics, Your Rules: Use your existing KPIs and warehouse data—no need to duplicate anything.
- Advanced Stats Engine: Choose Bayesian or Frequentist, apply CUPED, monitor SRM, and get accurate results without black boxes.
GrowthBook vs. VWO

Platform
custom attributes
code-based
CUPED, & SRM Detection
Backend, Mobile, Edge)
BigQuery, Snowflake,
Redshift, Databricks, etc
Performance
LCP, +587 ms STTV
third-party calls