Feature Flagging

De-risk Releases with Easy Feature Flags

Control application behavior without deploying new code.

GrowthBook supports 100 billion+ feature flag lookups per day

Easily Implement New Features

Configure new features with a user-friendly interface in minutes.

Import Existing Feature Flags

Easily migrate and manage all your feature flags in one central location.

Quickly Convert Feature Flags into Experiments

With GrowthBook, you can turn any feature release into an A/B test. This allows you to measure the impact of the feature—or even multiple code changes—on your key metrics.

By making experimentation easy and accessible, you’ll encourage a culture of data-driven decision-making across your organization.

Effortless Feature Control

Projects, Teams & Tags

GrowthBook supports four types of features: boolean, number, string and JSON.

Granular Targeting

Target traffic based on attributes, conditions, saved groups and namespaces.

Feature Scheduling

Set features to turn on and off at a specific date and time—perfect for special promos.

Stale Feature Detection

We highlight inactive features to help keep your ecosystem clean and efficient.

Simulate & Preview Changes

Use GrowthBook’s powerful Chrome Extension to preview how features appear based on user attributes.

Unlimited experiments. Unlimited traffic. Full data control.

No credit card. No surprises. Just experimentation that scales.

Compare Growth Book

GrowthBook
GrowthBook

GrowthBook vs LaunchDarkly

Product teams move from LaunchDarkly to GrowthBook when they want to cut their feature flag costs by 5X while adding industry-leading experimentation.
GrowthBook
GrowthBook

GrowthBook vs Statsig

GrowthBook is the open source leader in feature flagging and experimentation. Companies choose GrowthBook over Statsig for platform flexiblity, world-class feature flags, and cost-effective pricing at scale.
GrowthBook
GrowthBook

GrowthBook vs Optimizely

Product teams choose GrowthBook over Optimizely when they want to reduce complexity and cost with a warehouse-native experimentation, feature flags, and product analytics platform.