Feature Flags
Ship safely. Prove impact. Stay in control.
Ship with confidence using smart feature flags that monitor guard rail metrics with alerts and instant rollbacks.
Proven at scale: 100 billion+ feature flag lookups daily
Easily Implement New Features
Configure new features with a user-friendly interface in minutes.
Import Existing Feature Flags
Easily migrate and manage all your feature flags in one central location.
De-risk every release, from targeting to measurable impact
Release to the right users, ramp safely, and roll back automatically if key metrics dip. GrowthBook is the only warehouse-native, open-source feature flag platform with built-in experimentation and automatic guardrails.
Target precisely
Release features to exactly the right users, environments, and segments without adding new data pipelines.
- Target by attributes, environments, or custom segments using data you already trust
- Keep evaluation flexible without duplicating or streaming event data
Roll out safely
Launch progressively and let guardrails protect you from unintended regressions.
- Monitor error rate, latency, revenue, or any custom metric during rollout
- Automatically reduce or revert traffic if performance degrades
See issues early
Know what’s happening while a release ramps, not days later.
- Real-time exposure tracking and release diagnostics
- Clear visibility into flag health and rollout behavior
Scale with confidence
Built for high-traffic production environments where performance matters.
- Lightweight SDKs with predictable, low-latency evaluation
- Proven reliability at massive evaluation volumes
Measure real impact
Turn feature releases into measurable decisions.
- Convert any flag into an experiment in seconds
- Analyze results directly against your warehouse metrics
Keep it under your control
Avoid vendor lock-in and black-box data pipelines.
- Open-source foundation with full transparency
- Warehouse-native architecture that keeps your data in your stack
Why choose Growthbook?
Your data stays yours
No black-box event stream. No forced analytics layer.
Use your existing warehouse as the source of truth for targeting, guardrails, and experiment results. GrowthBook works with your data stack instead of duplicating it, so you maintain ownership, governance, and trust in your metrics.
Use your existing warehouse as the source of truth for targeting, guardrails, and experiment results. GrowthBook works with your data stack instead of duplicating it, so you maintain ownership, governance, and trust in your metrics.
Experimentation is built in
Experimentation isn’t bolted onto feature flags.
Rollouts, guardrails, and A/B tests share the same metrics and workflow. Promote a release into an experiment in seconds, and measure impact directly against the KPIs your team already uses.
Rollouts, guardrails, and A/B tests share the same metrics and workflow. Promote a release into an experiment in seconds, and measure impact directly against the KPIs your team already uses.
Pricing for teams, not traffic
Simple seat-based pricing. No unpredictable volume tax.
You shouldn’t pay more because your product succeeds. GrowthBook avoids usage-based pricing traps that make costs spike as traffic grows, so you can roll out broadly without financial anxiety.
You shouldn’t pay more because your product succeeds. GrowthBook avoids usage-based pricing traps that make costs spike as traffic grows, so you can roll out broadly without financial anxiety.
Trusted by 2,700+ companies worldwide
“Whenever we see it impacting conversion or retention by a certain amount, we stop it right away.”
FILIPA BATISTA, Product Manager, Billing, Pricing & Monetization
See Safe Rollouts
Request a demo tailored to your organization’s needs. Learn how open-source experimentation can work with your existing data warehouse.
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3 Billion
Feature Evaluations Daily
$1MM+
Incremental Monthly Revenue
