Privacy Notice

June 19, 2025

PRIVACY NOTICE

At Growthbook, Inc. (“we”, “us”, "our", or “GrowthBook”) we take your privacy very seriously. Please read this privacy notice carefully as it contains important information on how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information.

By using the www.growthbook.io website (“Site”) and any related services and/or features (together with the Site, the "Service") you acknowledge that you accept the practices and policies outlined in this Privacy Notice. If you have any questions or comments about this Privacy Notice or our use of your data, please contact us at privacy@growthbook.io. 

When our customers use the GrowthBook Services on their own websites and products, they remain responsible for their own privacy and security practices, which may differ from ours.

  1. Personal Information We Collect About You. We may collect and use the following personal information that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:
  • User Account Data: We collect name, email address, IP address, and job title when creating user accounts. 
  • Additional Data You Provide: additional personal data may be collected through use of the Services, customer support, feedback that you provide, interacting with forms on our website and responses to surveys, questionnaires and submitting support tickets.
  • Personal Data Provided by Others: we receive information about you and your company collected from third party or public sources or that we receive from companies that partner with us to provide products and services. This may include information from our advertising and market research partners, who may provide us with information about your interest in and engagement with our online advertisements.
  • Transaction and Payment information: We may collect information and details associated with your purchases, including payment-related information collected by our third-party payment processors on our behalf. We do not directly collect or store any payment card information but may receive billing address, tax id numbers, or other non-sensitive information associated with your payment card from our third-party processors. 
  • Automatically Collected Data: Whenever you interact with the Service, we automatically receive and store certain types of information, including information that your browser automatically sends. Such information may include information such as your web request, Internet Protocol (“IP”) address, device identifiers, location information, device information (such as OS type or browser type), cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, crash data, and other similar technical data. We also collect usage, viewing, logs, metrics and other device and technical data collected when you visit our Sites, use the GrowthBook Service as an end user, or open or reply to emails we send.
  • We may also collect non-personally identifiable information. We may use both personal information and non-personally identifiable information to create aggregate information to improve and enhance our Services.
  1. How Your Personal Information is Collected. We collect this personal information directly from users through our website and email. However, we may also collect information automatically in the following ways::
  • Cookies and similar technologies: like many online services, we use cookies on our website, which automatically collect certain types of usage and device information when you use our Services, including IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, a unique device or account ID, usage information and other similar information; and
  • Via our Services: We collect information about user activity on our Services, including actions (like logging in, logging out, time on site, pages or features accessed, time and date of access, and other similar usage information). We use this information to provide, improve, and promote our Services. Additionally, if you are using the Managed Warehouse/ClickHouse service, the collection of data will include (i) default properties (e.g., IP address, device and browser type, location and session identifiers and (ii) custom properties as solely determined by you/the customer. Custom data may not include any sensitive personal information or personally identifiable information unless such information is appropriately de- identified in accordance with applicable laws and industry standards prior to transmission to GrowthBook.
  1. Why Your Personal Information is Collected. The collection of personal information is required for us to provide the GrowthBook Service. If you do not provide your personal information, it may delay or prevent us from providing the Services to you. The personal information we collect from our users, which may include your personal information, is necessary for us to provide our Services to the user. More information on our Services can be found on our Site at https://www.growthbook.io. We also collect some personal information for operational reasons such as user authentication, maintaining and improving our Services, training, quality control and legal compliance. 
  1. Promotional Communications. We may use your personal information to send you updates (by email) about our Services, including exclusive offers, promotions or new products or Services.

    We have a legitimate interest in processing your personal information for promotional purposes (see above “Why Your Personal Information is Collected”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

    We will always treat your personal information with the utmost respect and we do not sell or share your personal information with other organizations for marketing purposes (see below “Who We Share Your Personal Information With”).

    You have the right to opt out of receiving promotional communications at any time by:
  • Contacting us at support@growthbook.io;
  • Updating your preferences in the account settings page; or,
  • Using the “unsubscribe” link in emails or “STOP” number in texts, if applicable.

    We may ask you to confirm or update your marketing preferences if you instruct us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.
  1. Who We Share Your Personal Information With. We routinely share personal information with:
  • Service providers we use to help deliver our services to you such as payment service providers, and third parties providing business related functions;
  • Other third parties we use to help us run our business, such as data centers or website hosts which may store the information we collect on our behalf;
  • Third parties and connected services you choose to utilize as part of the service;


    We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. 

    We may also share personal information with external auditors, law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

    We may also need to share some personal information with other parties, such as during a business merger or re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

    Other than as disclosed in this notice, we will not share your personal information with any other third party.

    We do not sell any personal information collected from your use of the Service. 
  1. Where Your Personal Information is Held. Information is held at our third-party service providers located in the United States as described above.  By using our Services, you consent to your personal information being transferred to and process in the United States (see above: “Who We Share Your Personal Information With”).

  2. How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:
  • To respond to any questions, complaints or claims made by you or on your behalf;
  • To show that we treated you fairly; or
  • To keep records required by law.

    We will not retain your personal information for longer than necessary for the purposes set out in this notice. Different retention periods apply for different types of personal information. When it is no longer necessary to retain your personal information, we will delete or anonymize it.
  1. Your State Privacy Rights. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
    • Confirm whether we process the personal information.
    • Access and delete certain personal information.
    • Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
    • Data portability.
    • Opt-out of personal data processing for:
      • targeted advertising (excluding Iowa);
      • sales; or
      • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
    • Either limit (opt-out of) or require consent to process sensitive personal data.

      The exact scope of these rights may vary by state. To exercise any of these rights please privacy@growthbook.io. To appeal a decision regarding a consumer rights request please contact privacy@growthbook.io . Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: privacy@growthbook.io. However, please know we do not currently sell data triggering that statute's opt-out requirements.
  2. Keeping Your Personal Information Secure. We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
  1. More Information and How to Exercise Your Rights. If you would like more information on our privacy policies or wish to exercise any of your rights as described in this Privacy Notice, please:

    Email us at privacy@growthbook.io.
  2. Changes to This Privacy Notice. This privacy notice was published and last updated on the date set forth above. We may change or update this privacy notice from time to time by posting the new notice on our website. We may additionally provide notice through the service or by email that the notice has been updated, however, you should regularly review this Privacy Notice to stay informed of our policies and practices.
  1. “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers at this time.

  2. Contacting Us. If you have any questions about this Privacy Notice or our privacy practices, please contact us at privacy@growthbook.io, or send mail to: GrowthBook, Inc., 1950 W Corporate Way # 34560, Anaheim, CA 92801